This article is aims to clarify any and all confusion brought about by the last article, which itself was simply a general outline about the way one runs a record label. If you have any questions about the general mode of operations, refer back to the first article.

Catering to your fans, and making yourself their best friend can boost your career like nothing else in the industry. But if you don’t know your fans, you will never grow that audience, you will not build that reputation, and you will not sell merchandise.

The event, taking place from April 16-18 in Indio, California, will see the likes of a variety of artists; from East Coast rapper Jay-Z, to British alternative rock band Muse, to alternative/electronica animated group Gorillaz, as well as countless other great artists.

The focus of these columns is business, a running diary of an underground label starting out in small town Kansas. I invite you to keep up with it as I hope to share some of the experiences that pop up.

Is it better to be a big fish in a small pond or a small fish in a massive pond? The interwebs is very much a vast ocean when it comes to what can be accessed, what is out there, and how there are sites upon sites that I have yet to discover. Now as a publicist for the past six or so years, I have come a pretty long way.

Arcade Rocker is a music/rhythm game that lets you rock out with any (ok, almost any) song in your personal music collection. Yes, this is gonna be huge.