Archive for " Marketing"
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Are Music Videos Cheating?

By Ben Histand | December 29, 2009

You’re not going to make very much money in touring. Not when you’re first starting out. The peak money in touring is normally found about 20 years after breakout success, regardless of the era.

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Music And Money

By Ben Heere | December 15, 2009

Music is a business, which means that ultimately, no matter how much you wish it wouldn’t be, it all comes down to the money. Yes, it may bastardize pure art, but that hasn’t stopped record companies before and it won’t in the future. You’ve got to be proactive about what you want to do with your band if you want to avoid being taken advantage of in the future.

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Making People Take Their Shirts Off For You

By Ben Heere | December 8, 2009

The music industry makes a living exploiting various non-musical factors. So how can you take care of these things beyond the music? The answer comes down to image control and sincerity.

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Turn On The Fans. Part 1

By Nicolas Lopez | December 4, 2009

Your success in sharing your music with the world and influencing others to produce good music requires making a run of sounds that will sell to people. So what do we do so that we can sell without “selling out”? The main thing – if it does not hurt the music or artistic intent, do it.

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10 Years After Napster: Welcome To 1998

By Tony Berman | November 25, 2009

Ten years after Napster tried to make a deal with the record labels, the record labels have found themselves offering exactly the same thing Napster proposed. Consumers have proven that they pay money when there is a good value for their money.

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Is MySpace Still Relevant?

By Joe Shooman | November 21, 2009

Technology is only useful if it is necessary for a human experience, and MySpace was the pioneer of a much wider discussion of which the ripples are still being felt. Joe Shooman shares his thoughts on social networks.

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