MicControl.com Interview Series: Branded Music

MMicControl.com will begin a week long interview series entitled ‘Branded Music‘. This 5-part series will spotlight some of the new music industry’s most influential thought-leaders, dissecting the success of their own brands in order to share some powerful insights with the emerging music community, both musicians and bloggers included. Each day, Branded Music will explore the brand and advice of 5 completely different music industry related brands, ranging from the founder of a successful music blog to the founder of the largest online music distributor of independent music. Each interviewee gives an entirely different perspective as to what sort of importance branding has played into the overall success of their own endeavors.

For musicians and music bloggers, one of the most significant obstacles that must be
overcome in order to achieve real, tangible success is the process of establishing a unique positioning and image in order to break through the static of obscurity. However, unique positioning, image, style, transparency, look, feel, etc. are all apart of branding, and the more developed the brand becomes, the easier it will be for people, more importantly fans and followers, to recognize. Therefore the purpose of Branded Music is to offer advice to musicians and bloggers who may be struggling with the direction of their own brand and to get them on the right path towards success.

Each interviewee throughout the series has done an exceptional job establishing a direction for and awareness surrounding their own brands. The following is the schedule for Branded Music:

Monday Sept. 13: Derek Sivers – Founder, CD Baby
Tuesday Sept 14: David Sherbow – Founder, LiveMusicMachine
Wednesday Sept 15: Bruce Houghton – Founder, HypeBot/ Skyline Music
Thursday Sept 16: Chris Bracco – Founder, Tight Mix Blog
Friday Sept 17: Ariel Hyatt – Founder, Ariel Publicity/ Cyber PR

Except from interview with Derek Sivers:

While CD Baby is a very well known brand, you have also done an excellent job building up your own personal brand as an artist and an entrepreneur. Do you have any tips for artists looking to establish their own personal brand, meanwhile building the brand of their band?

Be selfless. Think only how you can give people what they really need and value. It has to satisfy a need from their point of view, not yours. Then just structure it so that you save a little bit for yourself, to keep you going.

Think of how much you can give. What else can you possibly do for people, that they value? If you want money, you have to do something money-worthy. For example: writing and publishing articles is not money-worthy. Everybody is doing it now. But writing a great book can be money-worthy. Singing your songs with nothing but an acoustic guitar with your eyes closed may not be money-worthy, because it’s what everyone else does. But putting together a killer house-rocking party-time band, for example, can be very money-worthy.

Keep doing things, always. Keep sharing. Keep helping. Keep writing.

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