How To Get More People To Come To Your Shows. Part 1

AAre you and your band mates frustrated because you are not getting as many people to come to your live shows as you want? It’s not only about getting ‘new’ people to come and see your band, but even most of your own friends and fans typically don’t come to your live shows regularly which is making it harder to get bigger and better gigs and make more money.

If your band plays 25 gigs this year, how many of your friends/fans will come to see more than 4 of these? A very small percentage. Why?

It’s (probably) not you, it’s them. Let’s find out why and what you can do about it.

When you ask your friends/fans to come to your next live show and see you play, what are you really asking them to do? Are you asking them to watch and listen to you perform your cool songs? No.

In reality, you are really asking people to travel all the way to some dirty club where they need to pay to get in the door. Then they will find themselves surrounded by intoxicated people who scream in one’s ears because the music is too loud to talk, pay for overpriced drinks (and bad food), stand (or sit if they can find a chair) through an opening band they likely have little or no interest in, then wait again an additional 15 minutes as the stage changes from one band to the next, then finally they get to stand through 90 minutes of your band’s cool songs in a room that is booming with muddy bass frequencies because the sound man does not know how to properly mix bands in a room that was never acoustically designed to have loud music played in. After the show is over they leave the club and drive home with their ears ringing and a headache.

So if that’s what you ask them to do the first time, they come out to see you play… What are you asking them to do the second time? … And the third time? The same thing of course.

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Compare that with going to see a movie. You go to the nearest theater, you buy a ticket, you ‘sit’ through 5 minutes of previews, then you watch the movie. Afterwards you are home in maybe 15 minutes.

Or compare going to see your band’s live show with staying at home and watching TV, listening to music, surfing the internet, or a long list of other pleasurable, easy and convenient things people can do.

The point is this: people have easier, and more convenient alternatives to have fun next weekend besides coming to see you (or any other band) play live.

As you can see, musicians fight an uphill battle to fill the venues we are performing at. We have a lot of work to do in order to get people off their butts to see your band’s next live show.

Your friends and fans really need to know if it’s going to be worth all the hassle described above before coming out again to see basically the same show a second, or third, or fourth time.

You first need to create a better and more unique experience for your fans from one show to the next. Some bands change the songs they play from show to show. Changing the set list does help a little bit, but you need to do more than that to really change what your fans will expect to experience.

Some bands try to be uniquely different from other bands. You don’t need to be different from other bands, you need to be a good band that puts on gigs which are often unique from each other! People need new reasons to come back to see you again and again. Download this free eBook about getting more people to come to your band’s future gigs.

Think about what your band can do to make your shows unique from each other. Then, once you have ideas in place that will make your next show more special for your audience, you need to clearly and strongly communicate this to people.

Read part two of “How To Get More People To Come To Your Live Shows” here tomorrow.

Tom Hess is a professional musician, recording artist and mentors other musicians from around the world to expand or start a music career.