FFour Year Strong have launched FysYourself.com, an interactive picture website application that allows users to customize uploaded/webcam photos with 100+ unique details, including elements from the Enemy of the World album artwork, mythical imagery, hardcore lifestyle, recognizable items from Decaydance band members, and other FYS-related details.
Upon completion, the photos can be saved and sent to either Facebook or Twitter. Or posted on a blog, like here on the right (I decided to keep it simple, as I look dumb even with only those sunglasses added).
As the announcement says, Four Year Strong have always embraced the idea of not taking themselves too seriously and now, they have spread that philosophy with FysYourself. Hours after its launch, FysYourself reportedly attracted the likes of Pete Wentz, Paramore’s Hayley Williams and over 10,000 other viewers.
Fans will have the opportunity to enter a contest with their FysYourself “masterpieces,” and the best entry will receive the ultimate Enemy of the World prize package: FYS Skatedeck, vinyl, CD, shirt, poster, pin pack, and tickets to see the band live.
What has been done here is relatevely simple technically wise, which only confirms that a viral idea doesn’t require an enormous budget.
My advice: if you are thinking of what game concept could be adopted for your own brand, just go to a random online collection of Flash games for inspiration – you will get dozens of ideas. But if you don’t care about viral promotions, or just goofing off at your computer: go FysYourself.