The Fader Releases iPhone And Android App Using New Mobile Roadie Pro Service

MMusic and lifestyle publication The Fader today released its mobile application for iPhone and Android, available now at this location. It’s one of three select brands to release through the new Mobile Roadie Pro – a popular mobile app building platform that now offers customers full customization of menu layout, colors, buttons, and fonts.

The Fader app offers exclusive features, fresh editorial content from the magazine, a slideshow of images from each issue, a music player featuring podcasts and exclusive mixes, mobile access to Fader TV, information about Fader events, and so on.

“We are very protective of The Fader brand, and we’re extremely selective about anything we output to our specific and loyal audience of tastemakers,” said Andy Cohn, EVP and Group Publisher of Fader Media. “The Fader’s mobile app is another dynamic platform in which our readers will be able to consume all kinds of the original content we’re known for, including music, video and photography.

The Fader app

“In 2006, we were the first magazine in the world to make full issues available on iTunes as a free PDF,” continued Cohn. “Wherever our readers are, and whatever technologies they’re using, we’re right there with them.”

In early 2010, The Fader released a mobile application through Mobile Roadie for its annual Levi’s Fader Fort festival held in Austin, Texas with up-to-date news on concert schedules, music streaming and official photos.

Another brand who took advantage of Mobile Roadie Pro is Ninja Tune, with an app that features profiles for all 90 of its artists, including photos, a video stream, and the option to buy songs and gig tickets.

As suggested by, Mobile Roadie might simply want to offer extra features due to Apple’s unhappiness with the large number of ‘cookie-cutter’ apps appearing on its App Store, using the same platforms and looking the same.

You have to pay more for such additional customization, though.