4 OK Go Videos That Went Viral

FFor any small-time music artists wanting to break into the mainstream using nothing but their imaginations, alternative rock group OK Go have certainly shown that it can be done. Although the four-piece band from Chicago have an excellent catalog of songs spanning their three studio albums, they are perhaps best known for their quirky and often elaborate music videos, which have helped them to become an internet sensation.

Their videos are often low-budget, but for what they lack in sheen they have more than made up for in unadulterated creativity. Sometimes comprising of only one shot, the level of commitment from the band’s four members should be (and has been, repeatedly) applauded. Here are some of the best OK Go videos, and why they shouldn’t be missed:

Here It Goes Again (2006)

As their first viral release, this music video is perhaps their best known, and features the four band members performing a complex routine with the help of motorized treadmills. The whole video is one continuous shot, and the level of coordination from the four guys is impressively executed. The video apparently took seventeen takes to get right, and was directed by choreographer Trish Sie and the band themselves. As of March 2010, the video has been viewed over 50 million times online, and in 2011 was named one of “The 30 ALL-TIME Best Music Videos” by Time magazine, along side artists like Tom Petty, Madonna, and Michael Jackson.

A Million Ways (2006)

As far as low-budget, homemade dance routines go, this is one of the more successful videos to be found on sites like YouTube. Filmed in lead vocalist Damien Kulash’s back yard, the video features the four members performing a strangely choreographed movement to the song, while the lyrics are lip-synched over the top. It was not originally intended to be the song’s official video, but after it was sent via email to friends of the band, word of mouth took over and the video became a viral hit. The band now perform the “dance” at concerts, and encourage fans to submit their own versions of the video on YouTube.

This Too Shall Pass (2009)

This song is notable in that it actually has two music videos with slightly different recordings of the song. The first was recorded to bridge the gap between the release of OK Go’s first and second album. It features the band in marching band garb, as they proceed to march around a field and are joined by various groups including the University of Notre Dame’s marching band (many of whom rise up out of the field in ghillie suits to camouflage their location), and a children’s choir from the local South Bend preschools. The second video takes place in a warehouse, and features the actions of a giant Rube Goldberg machine set to the song’s music. Both videos are single continuous shots.

Needing/Getting (2012)

Perhaps their most ambitious video to date, “Needing/Getting” sees the band driving around a dirt track in a car that has been fitted with various pneumatic arms and devices. Through the course of the song, the car’s arms strike numerous musical instruments such as guitars, pipes, drums, and pianos, that are strategically placed around the track to coincide with the song’s music.

Comments

  • Sifgfas

    This is an excellent post – democratization of the music industry.

  • Justin Fields

    This one is more disturbing than his last hit “Why must
    I cry” Don’t just take my word for it check it out and be the judge.

    http://www.youtube.com/watch?v=FFDNn82qZWA