IIf you have been with Dotted Music for at least a little while, you have heard about our Facebook Music Fan Gate product. Even if so though, based on the questions that I have been receiving lately, it doesn’t guarantee that you clearly understand what a Fan Gate is…
Let me explain it for you once and for good in the video that I recorded today:
And below is a brief excerpt from my guest post for Hypebot, breaking down key promotional tactics you can apply to your Fan Gate app to benefit from in full.
Music Fan Gate 2.0
Use direct links
As you already know, you can’t load a custom app when someone visits your Facebook page by default anymore. This means you will have to link directly to the app a lot. A full URL looks too bulky, so make sure you create a shortened one. Bit.ly works just great for that as we will get the click stats, too.
Link to your Facebook anywhere you can (your website, your other social media profiles and so on), just as you have been doing all along. Instead of linking to http://facebook.com/yourbandname, however, link directly to your tab. If you use a shortened URL for tracking, consider creating several shortened links for each location to see where fans are coming from.
Use Facebook Ads
This tip is primarily for those of you who are already running Facebook Ads to drive traffic to your page. Create a new campaign, where you direct fans to your custom tab – fortunately, it’s easy to do now.
Update your Timeline
Some people will still be coming straight to your Facebook page of course. So don’t forget these basic tips. You can have up to four apps displayed at the top of your Facebook page, and you control three of them – make sure that your custom tab is there, and that you set a clear and engaging thumbnail for it. Assign a proper name to the thumbnail, either with a title of a freebie if you are giving something away (especially if the title is recognised), or a call-to-action – e.g. “Get it now!”
With the previous point in mind, you can’t have a prominent call-to-action in your Timeline cover. You can try to play it around with indirect hints in design, but do it at your own risk and never write “Like this page for a free song!” on your cover (it’s prohibited by Facebook).
Regularly (once every couple of weeks) create a post with a link to your custom tab, prompting new visitors to check out your offer, and – more importantly – asking your existing fans to act on the post. When someone likes or comments on your status updates, they make these updates appear in their friends’ feeds. So ask for your fans’ thoughts on the track that you are giving away or ask them how preparation is going for the photo contest you are currently running. Keep such posts pinned for as long as you can.