Presskit.to Rolls Out A Talent Asset Management Solution For Business

TThe use and popularity of EPKs has grown faster than the ability to manage them. This is particularly true for music labels, talent agencies, PR firms and other companies catering to multiple creative professionals.

With that in mind, Presskit.to has introduced the first Talent Asset Management solution designed to centralize the creation, organization, and management of EPKs and other promotional assets across a talent roster of any size — called Presskit.to for Business. The platform organizes bios, photos, media and other promotional assets used to create EPKs into one place, where they can be accessed by relevant parties.

Companies can also use Presskit.to for Business to:

• Manage multiple EPKs via one corporate account, as well as access multi-tiered accounts for
• multiple partners
• Assign access and permissions to multiple administrators
• Collaboratively collect, review, and approve talent assets
• Create standardized EPKs with custom branding options

Caroline Distribution, one of the largest independent music distribution and label services companies in the world, is the first company to adopt the new system. Caroline — which works with such artists as Moby, Korn, Okkervil River and more — previewed the EPK management tool at an event at the recent CMJ Music Marathon, and will roll it out to its entire label roster starting November.

Presskit.to for Business is the latest addition to Presskit.to’s cross-platform EPK web app, which we at Dotted Music have covered several times in the past. Presskit.to’s EPKs streamline artists’ vital information and media into one SEO-friendly URL, which can be easily emailed to promoters and press, as well as embedded into social media profiles.