MGT04: Editorial Calendar For Musicians – Adam Spencer

“I“I don’t have anything to write about till my album comes out.” This is only one of the many musicians’ excuses to not deliver content on a regular basis, and it is wrong by so many means.

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Adam Spencer, the founder and director of Musomania, explains how important creating content is for an artist. He shows, on practical examples, that all musicians have numerous things to share with their fans right away, and that process becomes much easier with the help of a content calendar.

Besides running Musomania, a service helping artists build professional and affordable websites, Adam is also known as the founder of The Gemini Project, where he used his own expertise and experiences to help talented people gain the skills required to promote themselves and their music.

This issue features two special bonuses. The first one is a worksheet PDF with a number of content ideas, compiled by Adam exclusively for the Dotted Music & We Spin listeners – you can download it at

The second one is even bigger! Read the details below:

We are giving away two Musomania websites, each worth $599. The contest has now ended, the winners are Gifted Muzik and Larissa Tormey. Congratulations and thanks to everyone who participated!

Here are some of the topics we talked about with Adam:

  • Old (Outbound, or “Push”) marketing Vs. New (Inbound) marketing
  • Debunking the “I don’t have anything to talk about” misconception.
  • Examples of content that any musician can create and share with followers.
  • Music curation and interviewing other artists as a possible source of content.
  • “Social responsibility” and sharing what you care about.
  • Even more possible content concepts!
  • How soon a new music project has to start creating content.
  • Content Calender: what it is, how to create it and how to use.

Listen to the episode below:

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Show Notes: