MGT06: Power Your Music Marketing With Your Hobbies – Jesse Cannon

SStuck with finding new and effective ways of getting more fans? Then open your favorite note taking app or grab a pen and a paper and listen.

Here’s a new We Spin Recipes podcast episode, a conversation with Jesse Cannon – a music producer, founder of Musformation and author of “Get More Fans: The DIY Guide To The New Music Business” – and here you will hear enough practical tips and tricks to keep you busy growing your fanbase.

Jesse Cannon's book

Jesse Cannon’s book

Here are some of the topics we discussed with Jesse on the podcast:

  • Things an artist should dedicate time to daily.
  • Building a database of music blogs 5 mins a day with Google Alerts and
  • Sending music to the right non-musical blogs.
  • Communicating with influencers on Twitter (yet not trying too hard).
  • Doing free giveaways the right way.
  • Segmenting, targeting and analysing fans.
  • Tips on local promotion (including something bands forget these days… print ads!)
  • Being persistent and patient with goals settings.
  • Doubling and tripling merch sales through personalisation.

Listen to the episode below:

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Show Notes: