LLucy Blair is a director of Motive Unknown, a UK-based digital marketing agency. In this SAtN episode, Lucy talked on what types of clients they work with, and how marketing campaigns differ depending on the objectives for each of those types.
Lucy also shared a number of insights on behavioral retargeting – what tools to use, and how to make sure your ads target very specific segments of your audience. Watch the interview to also learn the biggest mistake many artists make before starting any kind of promotion.
The retargeting platforms, which Lucy Blair mentioned in the video: