MGT74: Fan Data And Growth Tools In One Platform – Theo Koolen ( is a platform built to analyze, grow, and communicate with your fanbase. Hive‘s “Engage” product allows you to capture fans’ contact information with content lockers, sign up forms and contests, and then connect with them via targeted email campaigns.

Theo Koolen

Theo Koolen

The “IQ” add-on indexes your followers across Facebook, Twitter, Instagram, SoundCloud and Youtube, to then show who your most supportive followers are, what brands they like, where they are located, and more.

In this WeSpin Recipes podcast episode, Hive’s Theo Koolen gave us an overview of the toolkit, and shared real-world case studies of how other artists have been using it so far. Listen to our conversation for content marketing tips, to learn how to turn a free show into thousands of fans’ emails, and for a secret link to an extended free trial to Hive!

Listen to the episode below.

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Show Notes: