In A&R one has to keep an eye, or rather an ear, on what people are listening to nowadays. But one cannot follow what is popular blindly by copying it, authenticity and novelty are also important.
Mark Bounds from TIR Music talks on an artist’s “health checklist”, the role of a manager these days, women in the music industry, and much more.
An interview with Soren Mensberg and Anders Wind from the Danish agency 3rd Tsunami, for whom the creative attitude of the artists towards their music bears more weight than their equipment.
Katia Mosally, a Stockholm-based international product manager at Universal Music Group, talks about the challenges artists face in the current recording industry, and shares her thoughts on single vs. album releases.