About Dotted Music

Dotted Music is a full-service music marketing agency. With over a decade of experience, the Dotted Music team has served a wide range of industry players, from artists of diverse genres, to record labels, and tech companies. By offering personalized services that are tailored to each client’s needs, Dotted Music becomes an integral team member to help develop music brands.

The agency is a location-independent company, with a team made up of social media and community managers, designers, writers, and content marketers from across the globe, Dotted Music’s broad geographic reach caters to clients of different backgrounds and locations.

Some of the services provided include brand development, graphic design, content marketing, social media management, website design, public relations, consulting, and more. One of the agency’s goals is to deliver substantive results for music brands by helping them connect with real fans and engaged followers through organic growth.

The agency is at the forefront of the music industry conversation, adopting the latest digital technology to provide its clients with actionable guidance and quantitative analytics.

In parallel, the marketing agency runs numerous other ventures, notably the WeSpin Growth Training Platform and Community, as well as the WeSpin Recipes Podcast, which hosts various music industry professionals weekly.

The agency’s team members have also been—and regularly continue to be—guest speakers at various international music industry conferences. Moreover, Dotted Music was a finalist at the 2015 Midem international music marketing competition in Cannes, France.

Andrew Apanov | Founder, CEO

Musician's Web Keeper
Andrew Apanov

Andrew Apanov is the founder of Dotted Music, which is a music industry blog and digital marketing agency for music brands. He’s also the author of Music Promotion Growth Hacking, and the creator of WeSpin, which is a growth training and community platform for artists. With over a decade of experience, he has held many other positions in music business, notably as a live events promoter, editor-in-chief of Ultimate-Guitar.com, drum & bass DJ, consultant, and blogger. Andrew hosts the weekly WeSpin Recipes Podcast, interviewing guests from various fields of the music industry and he’s also been a speaker at several music conferences, such as by:Larm, Dancefair, Berlin Music Week, Musik & Talang, MENT, and more. Find out more about Andrew’s story in this blog post.

Frederic Sahyouni | COO

Up On The Road
Frederic Sahyuoni

As Chief Operations Officer, Frederic handles much of Dotted Music’s administrative and financial affairs. He’s held various director and executive positions at publicly-traded companies in the resource sector, and brings in both business and editorial expertise.

With a Bachelor’s degree in Marketing, Frederic is also an accomplished writer and content marketer. He’s covered music festivals, interviewed multiple artists, and has written for Disc Makers, Ultimate-Guitar, Indie on the Move, and more.

Cory Wolff | CMO

Good Music & Good Business

Cory is the agency’s Chief Marketing Officer, having eight years of marketing experience under his belt. Having first ventured in the culinary arts and web development, Cory moved on to artist management, developing the career of hip hop artist Aayu. In 2010, Cory co-founded Everyone You Know Entertainment, an independent record label based in Pennsylvania and became the head organizer of the Culture Shock Free Music and Art Festival in Scranton, Pennsylvania.

Cory produces music marketing videos to help artists develop their careers. A strong proponent of not buying fake followers, Cory has contributed music business articles to Hypebot, NEPA Scene, and has been a panelist at a few music conferences, notably: Electric City Music Conference, CD Baby DIY Musician Conference, and Protecting Your Big Idea – Intellectual Property Workshop for Artists Presented by The Lackawanna County Arts & Culture Dept.

Leonid ‘lgcl’ Udovenko | Creative Director

Less Words, More Action

Leonid Udovenko (aka Logical or lgcl) is Dotted Music’s Creative Director. He’s an experienced graphic designer and graffiti artist based. Leonid began in the music scene from a young age through his mother who was a performing pianist and teacher. He first explored graffiti prior to studying graphic design in university, only to then specialize in blending both art forms. This lead to his interests and mastery in bauhaus, suprematism, geometry, typography and constructivism. His influences include an Tschichold, Kazimir Malevich, El Lissitzky, Roid, Vans The Omega, Matt W. Moore. Most of Leonid’s work now revolves around the music scene.

Jonathan Fisher | Social Media & Community Manager

Music for the club. Music for the hood. Music for the soul.

Jonathan’s main passion lies in making music in Ableton Live and DJing. He is currently situated in Stellenbosch, South Africa and is soon to be living in the heart of Cape Town where he is slowly but surely building a name for himself as a producer, and gigs regularly.

He also gets excited about art, fashion, communication, social media, marketing and the future. Alongside working for Dotted Music, making music and gigging, he is also a marketing student. His position at Dotted Music/WeSpin can be best described as online networker and communicator. He also enjoys a good gourmet burger, a good beer and experiencing his favourite acts live.

Oscar Hjelmstedt | Editor

The Right Man For Writing
Headshot, Oscar

Oscar hails from Malmö, in the south of Sweden. He’s highly passionate about music, movies and writing. He also studies English and therefore likes to think that he has a way with words, meaning that he tries to cram as much wordplay as possible into conversations. When he’s not writing or studying, Oscar plays bass in the rock band Falling Atlas. By writing for Dotted Music, Oscar wants to inform, help and entertain musicians and people in the industry.

Anastasia ‘Lin’ Komleva | Web Designer

Photography & Design

Anastasia is the designer and developer behind Dotted Music’s web presence and numerous clients’ projects. A web and flash designer and developer by trade, Anastasia is also a photographer in her spare time.