The independent musician of today is going to need to be dependent on press, reviews, interviews and stories on everything from real magazines to web magazines, review sites to reviewer blogs and everywhere in between.
But behind the recognizable Profile Picture lurks an over-sized opportunity to personalize yourself, which Facebook calls a “Timeline Cover.” To leave it blank is almost a sin.
A musician’s marketing strategy typically limits itself to the music community because, well, it’s seems to be the no-brainer plan of action.
Fans want music it’s true, but fans also want mementos, they want something special, and that special something is what they’re prepared to pay for.
Getting endorsed is not like winning the lottery. Artists that have a plan and know how to pitch themselves make for perfect candidates. If you lack that experience, the best way to gain it is to dive in and learn to talk the talk.
An oft-applied method of relieving some financial hardship in this industry is to acquire an endorsement deal. In a nutshell, you get easier access to your favorite products and services in exchange for some form of advertising to the supplier.
