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Archive for "Marketing"

The Big Four’s Digital Arms Race: Google’s Victory?

By Samuel Agini | September 3, 2011

Data published by comScore, Inc. (NASDAQ: SCOR), a leader in digital market research, shows youtube to be an important market for the biggest record labels’ promotion of their artists.

NYC Band PUi To Make Video From Fans-Filmed Footage Of Public Stunt

By Andrew Apanov | August 26, 2011

New York City band PUi is preparing an interesting live campaign in order to be filmed for their music video for the new single. The cool part is that the band is making it up to the fans to direct their music video.

Mobile Music Applications Analysis. Part 1

By Tom Davenport | August 24, 2011

With revenue in 2014 predicted to be more than $25 billion, we decided to take a closer look at some of the most successful mobile music apps to understand the secret of their success – and why they’re making so much money.

Vervedeck: Targeting Its Market

By Samuel Agini | August 19, 2011

Vervedeck, a leading tech-driven music marketing company, has announced the launch of RhymbaLatino – a promotional music store containing nearly 170,000 pre-licensed songs for the Hispanic audience.

Build Band’s Online Hub In Minutes With Onesheet

By Andrew Apanov | August 16, 2011

Onesheet, the service that helps musicians set up a branded web presence in minutes, is celebrating its one-month birthday with some pretty big milestones.