Marketing

Marketing Methods By Tom Colohue. Part Nine: Not Forgetting The Individual

Success does not automatically decide to come. Once you ‘make it’, it’s important to recall the people that got you there through their own work.

Marketing Methods By Tom Colohue. Part Eight: Pros And Cons Of The Dirty Image

There are a lot of people guilty of it, ranging from film stars to factory workers, but it’s a proven fact that showing off a bit of the bad boy style can work to marvellous effect.

Marketing Methods By Tom Colohue. Part Seven: Creating Your Own Website

The word ‘professional’ has taken on a lot of different connotations. Amongst these has been born the ability to fake professional. Nothing says professional like your own website.

Marketing Methods By Tom Colohue. Part Six: Getting The Name Out There

Self-advertising is present in almost everything that we do. When you’re putting up posters and handing out fliers, you’re advertising your upcoming gig as a dramatic and exciting experience.

Marketing Methods By Tom Colohue. Part Five: Drawing A Crowd

Word of mouth is the single most important thing in anything that you ever want to make money from, whether gig, company, restaurant or promotion venture.

Live Performance: Give Them More Than They Expect

There is one surefire way to put your act in demand and increase your income. That is to consistently deliver more than expected and more than you are getting paid for.