Marketing
Johnny Royal’s Social Media 3.0 White Paper

Johnny Royal’s Social Media 3.0 White Paper

Last month Johnny Royal from Luthier Society published a white paper, provocatively titled “Social Media 3.0″.

CD-Vinyl: Innovation Or Perversion?

CD-Vinyl: Innovation Or Perversion?

The thingy in question is a new single by French hip-hop producer Wax Tailor, released in a format aptly titled CD-Vinyl – which can be played in a CD player as well as on a turntable.

Ruin Your Guitar, For Profit!

Ruin Your Guitar, For Profit!

A hunt for new ways to promote an upcoming record can bring you to quite devastating, literally, actions.