So you’ve heard of Google+ and may or may not have gotten an invite. Word on the marketer’s grape vine is that Google+ is looking to be the next social media marketing powerhouse. So why, as a band, musician, label, or marketer, should you care?
The recent news that the world’s leading music company Universal Music Group (UMG) and social crowdsourcing platform Talenthouse are to enter a partnership is the latest in the Big Four’s utilisation of social networking for promotional purposes.
‘Duplication’ and ‘Replication’ are two terms which you’ve almost certainly heard bandied about before, but what exactly is duplication and what exactly is replication? And what’s the difference between the two?!
It’s always a benefit to both your band and your fans to give back to the very collective who are the very reason for your existence and success. Here are five ways found from around on the socialweb to bring a smile to your fan’s faces.
You were convinced to create a Facebook, Bandcamp, Twitter and Myspace page, but you’re not quite the social media maven and have not quite deciphered the turn of the gears of the clockwork that makes social media work is so important.
Can the medium in which a new track is released influence its success due to consumer expectations? Without a doubt.
