People don’t buy what you do; they buy why you do it. That is the thesis of Simon Sinek’s 2009 TED Talk, entitled “How great leaders inspire action”. So, what is his talk about? And how is it applicable to the music industry?
An interview with Josh Allegro from SynchTank, a music management platform for the licensing industry: its specifics, who it is built for, working with the likes of Disney, and the importance of keeping music meta data in order.