Fans want music it’s true, but fans also want mementos, they want something special, and that special something is what they’re prepared to pay for.

But it seems that if Citigroup’s sale strategy is to sell off the label in pieces, the inevitable outcome will be an increased market saturation. The question, now, is not whether Citigroup will sell EMI in pieces, but just how many pieces this will constitute.

Is there any viable solution to the crisis at EMI?

Spotify has definitely been generating some controversy over the inexpensive, seemingly all inclusive service of music. It is ultimately better for the consumer, than it is for the artist – but a better alternative than piracy.

Getting endorsed is not like winning the lottery. Artists that have a plan and know how to pitch themselves make for perfect candidates. If you lack that experience, the best way to gain it is to dive in and learn to talk the talk.

You have the traditional news outlet in the London Guardian, the mysterious new digital media companies, and the media heavyweight BSkyB. Florence and the Machine definitely has media support for the release of Ceremonials.