Spotify has definitely been generating some controversy over the inexpensive, seemingly all inclusive service of music. It is ultimately better for the consumer, than it is for the artist – but a better alternative than piracy.
Getting endorsed is not like winning the lottery. Artists that have a plan and know how to pitch themselves make for perfect candidates. If you lack that experience, the best way to gain it is to dive in and learn to talk the talk.
You have the traditional news outlet in the London Guardian, the mysterious new digital media companies, and the media heavyweight BSkyB. Florence and the Machine definitely has media support for the release of Ceremonials.
An oft-applied method of relieving some financial hardship in this industry is to acquire an endorsement deal. In a nutshell, you get easier access to your favorite products and services in exchange for some form of advertising to the supplier.
To promote the issue of Secret Codes & Battleships, multi-platinum artist and erstwhile vocalist of Savage Garden Darren Hayes launched a special promotion: a scavenger hunt.