The focus of these columns is business, a running diary of an underground label starting out in small town Kansas. I invite you to keep up with it as I hope to share some of the experiences that pop up.

Is it better to be a big fish in a small pond or a small fish in a massive pond? The interwebs is very much a vast ocean when it comes to what can be accessed, what is out there, and how there are sites upon sites that I have yet to discover. Now as a publicist for the past six or so years, I have come a pretty long way.

Arcade Rocker is a music/rhythm game that lets you rock out with any (ok, almost any) song in your personal music collection. Yes, this is gonna be huge.

At this very moment, teenagers all over the world are jamming in their garages with dreams of record deals and fame in their heads. They might win the battle of the bands! After that, the sky is the limit, right?

You have to treat your band as a business and put a corresponding effort into it, and yes – you have to be creative not only with your music. But is it all really about doing it on your own?

Don’t let the Grammys fool you. Rock is dead. The Grammys are a fairly conservative association that tends to reward those whose creative peak is past them. A better indicator are year-end sales (easily found if you google “Billboard year-end charts”). One look over the 2009 year-end charts and one thing stands out: the lack of any top rock acts.