You have the traditional news outlet in the London Guardian, the mysterious new digital media companies, and the media heavyweight BSkyB. Florence and the Machine definitely has media support for the release of Ceremonials.
Merch can be the money-maker for a new band trying to break into new markets by touring new areas – that tend to pay less for unknown commodities – and of course are the hot commodity for any big act, from Justin Bieber to Metallica.
The idea is to get inexpensive, yet good quality items made that you can mark up a little for having your band’s brand on them, and to sell them on to your fans.
You need to approach touring the way you would backpacking through Europe: you can only take what you can carry on your shoulders. Packing smart will keep the van comfortable.
It is no surprise that festival goers drink copious quantities of alcohol. Nobody likes to party and drink more than rock and rollers. The alcohol industry far from oblivious to this fact, and alcohol is being pushed more and more into this ‘arena’.
Promotion within a city is specific to the avenues available in that area, but it all comes down to some fairly simple stuff. It just takes time and dedication.
