Archive for " future trends"
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Reader’s Wives: ‘No Point In Being Good At Music, And No Good At Business’

Here is an excerpt from UG interview with Reader’s Wives’ frontman Niall James Holohan, recently conducted by Robert Gray.

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Swimming In A Sea Of Nets

Is it better to be a big fish in a small pond or a small fish in a massive pond? The interwebs is very much a vast ocean when it comes to what can be accessed, what is out there, and how there are sites upon sites that I have yet to discover. Now as a publicist for the past six or so years, I have come a pretty long way.

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Arcade Rocker For Web And iPhone

Arcade Rocker is a music/rhythm game that lets you rock out with any (ok, almost any) song in your personal music collection. Yes, this is gonna be huge.

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Creative Promotion: DIY Or Leave It Up To The Label?

You have to treat your band as a business and put a corresponding effort into it, and yes – you have to be creative not only with your music. But is it all really about doing it on your own?

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Rock Is Dead (In The USA)

Don’t let the Grammys fool you. Rock is dead. The Grammys are a fairly conservative association that tends to reward those whose creative peak is past them. A better indicator are year-end sales (easily found if you google “Billboard year-end charts”). One look over the 2009 year-end charts and one thing stands out: the lack of any top rock acts.

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Investing In Indie Bands: A Business Model To Support The Music Industry

Using the stock exchange as a basis for my business model, I’ve constructed a theoretical approach to help support up-and-coming bands, starting from when they’re still at their earliest stages of their artistic and commercial development.

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