Reader’s Wives: ‘No Point In Being Good At Music, And No Good At Business’
Here is an excerpt from UG interview with Reader’s Wives’ frontman Niall James Holohan, recently conducted by Robert Gray.
Here is an excerpt from UG interview with Reader’s Wives’ frontman Niall James Holohan, recently conducted by Robert Gray.
Is it better to be a big fish in a small pond or a small fish in a massive pond? The interwebs is very much a vast ocean when it comes to what can be accessed, what is out there, and how there are sites upon sites that I have yet to discover. Now as a publicist for the past six or so years, I have come a pretty long way.
Arcade Rocker is a music/rhythm game that lets you rock out with any (ok, almost any) song in your personal music collection. Yes, this is gonna be huge.
You have to treat your band as a business and put a corresponding effort into it, and yes – you have to be creative not only with your music. But is it all really about doing it on your own?
Don’t let the Grammys fool you. Rock is dead. The Grammys are a fairly conservative association that tends to reward those whose creative peak is past them. A better indicator are year-end sales (easily found if you google “Billboard year-end charts”). One look over the 2009 year-end charts and one thing stands out: the lack of any top rock acts.
Using the stock exchange as a basis for my business model, I’ve constructed a theoretical approach to help support up-and-coming bands, starting from when they’re still at their earliest stages of their artistic and commercial development.