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Four Year Strong Tell Fans To ‘Go FYS Yourself’ With A Photo Game

By Andrew Apanov | April 15, 2010

Four Year Strong have launched FysYourself.com, an interactive picture website application that allows users to customize uploaded/webcam photos with 100+ unique details.

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Slash And Ultimate Guitar Partner Up

By Andrew Apanov | April 5, 2010

Guitar enthusiast media company Ultimate-Guitar.com is officially co-developing and co-managing famed guitarist’s new website and online initiatives. A co-branded mobile app is on the way!

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Three New Movies For Inspiring Your Musical Career

By Andrew Apanov | March 13, 2010

72 Musicians, Don’t Quit Your Daydream, and The Runaways. These are three new movies that I have discovered this week and that I take the liberty of describing as “inspiring” even before watching them.

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Your Fans Are Your Life-Blood, But…

By Draven Grey | March 6, 2010

Catering to your fans, and making yourself their best friend can boost your career like nothing else in the industry. But if you don’t know your fans, you will never grow that audience, you will not build that reputation, and you will not sell merchandise.

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Jared Leto: ‘We’re Taking Full Advantage Of The Digital Age Here’

By Andrew Apanov | February 2, 2010

30 Seconds To Mars’ legendary frontman Jared Leto just talked to Ultimate Guitar’s Steven Rosen about the band’s third album This Is War, and some music marketing topics I really loved to see covered in this interview.

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The Effects Of The Internet: Contract Giveaways

By Tom Colohue | January 19, 2010

We’ve all seen your modern reality TV show: Pop Idol, X Factor, etc. etc. A collection of wannabe musicians gather together for the chance to become a star. Honestly, who wouldn’t take the chance if it was offered to them?

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