Using Innovation For Setting Yourself Apart From Other Artists
The biggest thing that you, as an independent artist or musician, can do to for your own career is to find a way to set yourself apart from the pack.
The biggest thing that you, as an independent artist or musician, can do to for your own career is to find a way to set yourself apart from the pack.
“A branded Slayer pinball, really?” This was my initial reaction on the news about a new iPhone / iPad game from the heavy metal titans. A smile of satisfaction on my face has been replacing a sceptical mime while I was watching the game trailer.
Last week I was interviewed by MicControl’s Jonathan Ostrow for his “Blogging Side Of Music” interview series, we spoke about the strategies for establishing direction and engagement within a music blog and blogging in general.
I’ll give you 2 great examples by comparing two rock bands I know. I’ll show you how one of these bands totally packed their next several shows and the other band missed their opportunity to do the same by making a critical mistake.
It’s not only about getting ‘new’ people to come and see your band, but even most of your own friends and fans typically don’t come to your live shows regularly which is making it harder to get bigger and better gigs and make more money.
While your average street musician can upload a few tracks onto MySpace and get a few more people coming down to watch them bang the drum, the bigger guys still have the contacts to fill a venue on that alone.