The independent musician of today is going to need to be dependent on press, reviews, interviews and stories on everything from real magazines to web magazines, review sites to reviewer blogs and everywhere in between.
A musician’s marketing strategy typically limits itself to the music community because, well, it’s seems to be the no-brainer plan of action.
According to the British Recorded Music Industry (BPI), stockings this Christmas will be filled with up to 20 million CDs. The most obvious response to this is: Why?
Here is what I have learned over the last year from my own experience and from leaders and pioneers of this new internet music scene. Here are my current 10 Commandments to reach the goal: Getting Known and Being Paid through the Internet.
Fans want music it’s true, but fans also want mementos, they want something special, and that special something is what they’re prepared to pay for.
You have the traditional news outlet in the London Guardian, the mysterious new digital media companies, and the media heavyweight BSkyB. Florence and the Machine definitely has media support for the release of Ceremonials.
