Interview With SoundCloud’s Vice President Community David Noël

HHave you heard of Soundcloud? I won’t really believe if you say no. Being the leading social platform “for the creators of sound” with other 20 million users by date, there is no doubt Soundcloud has reached you in one form or another.

Soundcloud - Stand Above The Noise

David Noël

It was a sunny (and hot) Summer day in 2011 when the Dotted Music / Stand Above The Noise filming crew (Andrew Apanov and Katya Apanova) conducted an interview with David Noël, a Soundcloud Community Evangelist at the time, in the company’s hip Berlin office.

David, who is now the Vice President Community for Soundcloud, explained what Soundcloud is actually about, talked on the philosophy behind the social network and discussed the modern music industry, technology, and practical ways to build your online following as an artist.

Watch the full 15 mins video below, and refer to the contents section beneath (if you open the video on YouTube, the timecodes will be clickable).

00:00:33 – David Noël introduction
00:00:57 – Soundcloud has done for audio what Flickr has done for photos, YouTube for videos and Twitter for text
00:01:39 – The impact of technology on changes in the music industry
00:02:26 – Hasn’t the value of music decreased?
00:02:51 – Looking into the industry of music instruments and comparing casual music creation to gaming
00:04:12 – Just like in ecommerce, there are many business models in music
00:05:39 – Tech services give artists a new playground of building relationships with fans
00:06:09 – Comparing “old-school” marketing to marketing on Twitter
00:07:24 – The three key concepts behind Soundcloud
00:08:31 – Bringing the conversation inside the context of a track
00:09:34 – CASE STUDY: A promotion run by a classical composer Oliver Sadie
00:11:16 – What makes Soundclod special
00:12:02 – CASE STUDY: How “the voice of Reddit” used Soundcloud
00:13:03 – How to promote yourself on Soundcloud: it’s the same as in a real life
00:14:00 – It’s not about the amount of followers

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