Dotted Music Case Study: PLAYMA

DDotted Music is more than a blog, we are a design and marketing agency. Why not to show off some of the cool stuff we’ve been doing in the last year right here then? Check the first post in our new showcase series, and share your feedback on the designs and campaigns in the comments.



PLAYMA is a dubstep, drum & bass, glitch hop band originating from Russia and France. Originally consisting of three members (now it’s a duo), already established in their own genres, it was a mixture fated to succeed. Immediately signed to the legendary Audioporn Records, with later releases on Play Me, Hardcore Beats and the likes, the group needed a professional image and an effective web presence.

Dotted Music started working with the act almost from day one of its existence. We created a brand reflecting the unique PLAYMA‘s look and sound, with a Virb-based website, social network profiles and marketing campaigns designed to drive attention to the band and grow its fanbase.

Besides running social media promotions, we utilised Topspin platform to maximise results from marketing.

Throughout several months we were creating a constant flow of visual content, which included shooting a music video, to engage the fans. With the graphics appealing to the brand’s audience, it wasn’t hard to get a lot of new subscribers even just by giving away iPhone and desktop wallpapers.

Click on the image to open it in full size in a separate window:


Check out PLAYMA‘s latest EP, out on Artillery Recordings:

Contact Dotted Music if you are interested in professional music marketing and design services.