MGT11: International Music Promotion & The Anti-360 Deals – Martin Frascogna

MMartin Frascogna is a US-based attorney specialising in entertainment and international law, who currently represents entertainment clients in over 34 countries spanning 6 continents.

In this We Spin Recipes podcast episode, we talked about the books Martin has co-written, the 360 Deals, the Anti-360 Deals, promoting music acts in new countries, partnerships, Billboard charts and many, many other exciting things.

Martin Frascogna

Some of the topics covered in the conversation:

• “Music industry is a global market” and what it actually means.
• The Anti-360 record deal explained.
• What to look into if you want to enter other countries’ markets.
• A new layer of what an attorney should be doing.
• The interesting trends in the Billboard 200 chart in the US.
• Should you move to the US to succeed?
• Think of it: the 96% of buying entertainment market is outside of the US.
• Should you go with a label or should you be self-releasing your music?
• The Direct 2 Fan concept is not the same as it was several years ago.
• The story of a Swedish singer-songwriter entering the US market.
• Brands as labels: partnerships between music acts and lifestyle brands.
• The issue with the Jay Z & Samsung partnership.

Listen to the episode below:

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Show Notes:

• Martin Frascogna Video Bio
• Frascogna Law
• Music Globalization
• “New Business Models – International Strategy for Emerging Artists” (MIDEM 2012 talk)
• “The Anti-360 Deal: Viable Business Alternatives for Musicians” (MIDEM 2013 talk)
• Martin Frascogna’s MIDEM articles
• Martin Frascogna On Twitter
• “The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives” by Michael Wolf