MGT11: International Music Promotion & The Anti-360 Deals – Martin Frascogna

MMartin Frascogna is a US-based attorney specialising in entertainment and international law, who currently represents entertainment clients in over 34 countries spanning 6 continents.

In this We Spin Recipes podcast episode, we talked about the books Martin has co-written, the 360 Deals, the Anti-360 Deals, promoting music acts in new countries, partnerships, Billboard charts and many, many other exciting things.

artin Frascogna Talks On The Anti-360 Deals And International Music Promotion #Podcast

Martin Frascogna

Some of the topics covered in the conversation:

  • “Music industry is a global market” and what it actually means.
  • The Anti-360 record deal explained.
  • What to look into if you want to enter other countries’ markets.
  • A new layer of what an attorney should be doing.
  • The interesting trends in the Billboard 200 chart in the US.
  • Should you move to the US to succeed?
  • Think of it: the 96% of buying entertainment market is outside of the US.
  • Should you go with a label or should you be self-releasing your music?
  • The Direct 2 Fan concept is not the same as it was several years ago.
  • The story of a Swedish singer-songwriter entering the US market.
  • Brands as labels: partnerships between music acts and lifestyle brands.
  • The issue with the Jay Z & Samsung partnership.

Listen to the episode below:

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Show Notes: