MGT25: Not Prepared To Learn The Music Business? Then It’s Time To Quit – Loren Weisman

LLoren Weisman is a music business consultant, speaker and the author of the popular music industry book, the full title of which reads (and describes the essence of it well): “The Artists Guide to Success in the Music Business: The ‘Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music”.

Loren, who’s been in the industry for over twenty years, currently writes the official “Music Business For Dummies” book, which will be out in the Summer.

In this WeSpin Recipes podcast, we talked to Loren Weisman about ways to engage your fans, why connections and likes don’t equal conversions or sales, various income streams for musicians, reasons you may not be getting any funding and why you should never say things like “Thanks for 1,000 Likes on Facebook” (with tips on what you better do instead).

Some of the topics covered in the podcast episode:

Loren Weisman On Writing 'Music Business For Dummies', Getting Funding And Engaging Your Fans #Podcast

Loren Weisman

  • Individualise information from music business books instead of blindly following the models that don’t necessarily relate to you.
  • Challenges of marketing a music business book.
  • On constantly delivering engaging content to your fans.
  • Why exactly buying followers and likes is the worst thing you can do.
  • Ways to highlight your top fans online.
  • What has changed since the release of the second edition of the book in 2013.
  • What the “Dummies” book will be about.
  • “If you don’t get funding, most probably you are not organised enough.”
  • A sales plan (don’t offer everything at once).

Listen to the episode below:

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Show Notes: