MGT66: Simplifying Remarketing With – Jason Hobbs

JJason Hobbs is a true marketing veteran, with over a decade of advertising agency and dotcom experience. The client list of his digital marketing agency The Found Group includes the likes of Beggars Group, The xx, Mumford & Sons, Columbia Records, and Flying Lotus. Today, Jason leads the digital department at Linkin Park’s Machine Shop.

Three years back, Jason also launched – described as “sophisticated remarketing, simplified” – and on this WeSpin Recipes episode we discussed the platform in detail. On the podcast, Jason described how and why to use remarketing, showed how he helped Marilyn Manson increase sales of his new album using, and explained what types of ads artists should be creating before and after a record release.

Listen to the conversation to also learn the new ways you can benefit from media coverage, how an exclusive premiere of a track can go viral, and much more.

Jason Hobbs

Jason Hobbs

Some of the topics covered in the episode:

  • The unexpected growth of
  • Who is for, and how to sign up?
  • “A great way to reach an audience that already showed that they want to engage with you.”
  • The Marilyn Manson case study.
  • How to get more of every media coverage you get using

Listen to the episode below.

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Show Notes: