MGT145: Making It as a Sync Licensing Artist – Nat Jay

NNat Jay is a Canadian singer-songwriter who has a vast experience in sync licensing: getting her music placed in movies and TV shows.

Nat Jay

Nat Jay

She recently released a 10-song album which saw her make a shift from folk-pop to electro-pop while working with a new producer.

In this Music Growth Talks episode, Nat talks about how signing with a one-stop licensing company has lessened the burden of doing everything all by herself.

She goes into detail about how the sync licensing industry works for both established and emerging artists.

Nat not only shares her story, but also gives valuable insights into the industry for anyone planning to take on the journey of sync placements.

You can listen to today’s episode at or below:

What you will learn from this episode:

  • Transitioning to a new music genre.
  • What is a one-stop music company? What are the benefits of being a one-stop artist?
  • How has the sync placement industry changed over the years?
  • Who is a music supervisor, what’s their job, and where do you find them?
  • Tips on how to approach music supervisors at conferences. Building a friendship wins over pushing your music.
  • What to do and not to do when choosing a sync licensing agent or doing it yourself.
  • The importance of an artist getting interested in the business aspect of their music career.

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