David Mortimer-Hawkins, Sony Music A&R: People Get More Used To An Experimental Sound

In A&R one has to keep an eye, or rather an ear, on what people are listening to nowadays. But one cannot follow what is popular blindly by copying it, authenticity and novelty are also important.

TIR Music’s Artist Health Checklist

Mark Bounds from TIR Music talks on an artist’s “health checklist”, the role of a manager these days, women in the music industry, and much more.

3rd Tsunami: It’s About Your Approach To Music, Not Your Setup

An interview with Soren Mensberg and Anders Wind from the Danish agency 3rd Tsunami, for whom the creative attitude of the artists towards their music bears more weight than their equipment.

Katia Mosally, Universal Music: Focus On One Song At A Time

Katia Mosally, a Stockholm-based international product manager at Universal Music Group, talks about the challenges artists face in the current recording industry, and shares her thoughts on single vs. album releases.

Candice Russell’s Secret To Crowdfunding Success

When American singer-songwriter Candice Russell needed money to promote her new EP “Ignite,” she turned to Kickstarter. She asked for $5,000 and not only reached her goal – she received over $10,000.

Muzicol: Emerging Stages, Emerging Markets (NMS ’15 Report)

In this NMS ’15 Report, I met to Michel, the founder of Muzicol, a company designed to fix the music industry – and offer little guys like me a shot at bigger things.