Marketing
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A Guide to SmartLinks for Bands and Artists

This overview of the smartlink platforms is a good start for any artist or band out there who wants to take their marketing efforts to a new level. First made purely for music releases, smartlinks can now be used for concerts, tours and even podcasts.

Beginners Guide to Promoting Your Music on YouTube in 2020

Beginner’s Guide to Promoting Your Music on YouTube in 2020

In the world of entertainment, YouTube has become one of the most innovative platforms for an
individual to make a living off of. Some of the top earners made over $20 million in 2020 and the
platform is expected to continue to rise in popularity.

How to market your music during the lockdown

3 Core Music Promotion Tactics During Quarantine

Promoting your band in the middle of a worldwide quarantine seems really hard – but there are ways forward, more than you might think. As I look around in my role as a music marketer I have seen some strange successes. People are starting to put stuff together, especially in Scandinavia.

Image Source: Pixabay

Marketing Tips For Music Artists on the Road

Going on the road as a music artist is an exciting, busy, and even exhausting experience. You’ll be playing a lot and may have other obligations, too, like album signings or meet-and-greets. It’s a lot to juggle, and it’s easy for your marketing efforts to get pushed to the side during this busy time.

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How Drones Are Helping Musicians Create Better Experiences for Fans

These unmanned aerial vehicles have tons of potential uses, and have been used both recreationally and to deliver an upgraded experience in a variety of entertainment platforms.

Screenshot from Lana Del Rey's Instagram

Three Simple Tips And Tricks To Promote Music Using Video

As an artist, it is important to make the most of what you have. Taking control of where and how you publish is important – and what is more important is publishing in video format across all platforms. Here are some ideas on how to create great video content yourself.