Marketing

A Guide To Getting Signed to a Record Label

We explore all the steps that are vital to getting the attention of labels, from covering the key basics, where to find labels, and how to reach out to them. This comprehensive guide will help break down all the important steps so that you can elevate your career as an artist.

TikTok, Genre Blending and Niche: Music Marketing Trends to Watch Out for in 2022

The year 2022 promises to be an exciting one for the music industry especially how it’s reflected in streaming and social media platforms. Let’s unpack a hefty report from the music research and analytics platform Viberate, which used over a trillion data points across multiple channels.

How NFTs Are Changing the Music Industry

NFTs or Non-Fungible Tokens have become quite popular lately and the world seems to have turned their eyes on crypto. So what is the hype all about?

The 5 Musts of Owning Your Music Career

After over a decade working in music as a musician, mentor, writer, and everything in between, I am proud to share the knowledge that I wish someone had told me when I first started out.

How to Elevate Your Music Career During the Pandemic

The global pandemic has had a devastating effect on the careers of many musicians. With all large gatherings canceled, many performers are left with little or no income. Rather than give up on your music career, find creative ways to become a better artist.

A Guide to SmartLinks for Bands and Artists

This overview of the smartlink platforms is a good start for any artist or band out there who wants to take their marketing efforts to a new level. First made purely for music releases, smartlinks can now be used for concerts, tours and even podcasts.