Jamie New Johnson from SmartistU explains what artist managers do, lists the skills good managers must have these days, outlines a typical management deal structure, and gives tips for managers on finding great talent, as well as for artists on finding great managers.

Tom Sarig, a music business veteran of over two decades, shows how his AntiFragile Music label does things differently, explains why big Spotify playlist placements are important yet not enough to “break” an artist, gives branding advice, and more.

If you’re a young artist who’s new on the scene, you won’t be able to make it anywhere in the music world if you can’t draw people to your shows and performances. For many younger artists, Facebook events are primarily the way they bring people out to such showcases.

Nathan Hanks is a Founder and CEO of Music Audience Exchange (MAX), a platform for brands to reach their target audiences through “breakthrough” artists, who have growing and loyal fanbases yet who may not be the top-selling acts yet.

Danny Turner, a Global SVP of Creative Programming at Mood Media who also helped launch XM Satellite Radio, explains how he and his team of 65 music curators design custom playlists for some of the biggest brands.

Here’s who to reach out to, how, and when once your campaign is live.