Marketing Methods By Tom Colohue. Part Twelve: Details Of Interviews
Even if you’ve specifically been told that you’re going to be interviewed about your new EP for a local and familiar piece of press, don’t believe it.
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Marketing Methods By Tom Colohue. Part Eleven: Branching Out
A band that’s absolutely huge in one place might be completely unheard of twenty miles away, but that’s an untapped market with unlimited potential that you need to get yourself into if you want to draw wider attention.
Marketing Methods By Tom Colohue. Part Ten: Using The Competition
More often than not in the music business, you have competition. In fact, if ever anybody manages to go their whole career without any sort of rival competing with them I will be extremely surprised.
Marketing Methods By Tom Colohue. Part Nine: Not Forgetting The Individual
Success does not automatically decide to come. Once you ‘make it’, it’s important to recall the people that got you there through their own work.
Marketing Methods By Tom Colohue. Part Eight: Pros And Cons Of The Dirty Image
There are a lot of people guilty of it, ranging from film stars to factory workers, but it’s a proven fact that showing off a bit of the bad boy style can work to marvellous effect.
Marketing Methods By Tom Colohue. Part Seven: Creating Your Own Website
The word ‘professional’ has taken on a lot of different connotations. Amongst these has been born the ability to fake professional. Nothing says professional like your own website.
