analytics

How To Leverage Data Analytics To Understand Your Audience And Tailor Your Music Marketing

Understanding the audience is crucial for effective music marketing. It helps artists and marketers identify the right channels to promote their music, craft targeted messages that resonate with the fans, and ultimately build stronger connections.

MGT144: Meet Beatchain, a One-Stop Platform for Indie Artist’s Marketing Needs – Steve Jones

Steve goes over Beatchain’s features, from distribution and collecting all the artist’s online data in one spot, to advising artists on creating engaging content for their audience.

Musicmetric’s Latest Features Help Better Locate Fans And Identify Trends

Tools to discover future hit makers, locate fans via Twitter and automatically analyse performance are at the heart of a features overhaul unveiled for Musicmetric at MIDEM last month.