Marketing Methods By Tom Colohue. Part Five: Drawing A Crowd

Word of mouth is the single most important thing in anything that you ever want to make money from, whether gig, company, restaurant or promotion venture.

Marketing Methods By Tom Colohue. Part Four: Establishing A Reputation

In truth, practically everything that you do, as a person and as an artist, is essential to making or breaking that reputation.

Marketing Methods By Tom Colohue. Part Two: Understanding The Target Audience

If you’re honest with yourself then you can present an honest and, more importantly, a non-conflicting image to your audience.

You Are A Product, Sell Yourself!

So you’ve got the perfect song written, recorded and ready to launch to the world. The only thing that’s missing is you! There are thousands of artists making great music, but what really makes a band stand out is the band themselves.

Fire Your Slacker Band! Part II: Get Your Act Together

Last week I yelled and ranted in a typical Josh style about some of the lousy times I’ve spent in bands – and why I decided to embark on the path of a solo musician and one-man band. The first installment of this series was the introduction, and the road map. Now we’ll start getting into details.

Helmet: ‘Hang On To Your Music And Don’t Worry About Getting Signed’

To be signed or not to be signed? The rhetorical question has been and will be asked many times on this blog, but that’s not the point. Today we’ve got a quote from a person, who has no doubts on what a musician should do.