Pretty Lights is to be respected for having found a way that works for him and his family of artists. As a music publisher by trade, our “chain of causality” is a bit different, but does intersect with some of his ideas.
Pretty Lights employs a specific bundle of tactics including giving away all one’s music for free, connecting directly to fans via social media, offering fans the opportunity to pay and focusing on live shows.
The basic elements of the Pretty Lights approach is great and each aspect can be applied to artists, but it has to be applied in specified ways to make sure you garner the results you are looking for.
The band started off with a modest following, but it wasn’t until a few years after their their album, Live It Out (2005) that things started changing for the group.
To get answers to some of the most common questions about Soundcloud, we talked to Budi Voogt, the writer of the first ebook dedicated to Soundcloud promotion.
Social media is the perfect marketing tool for up and coming musicians. Twitter in particular provides you with a unique channel to distribute news, listen to your fans and communicate with ease.
