Though it may seem that the world is quickly digitising itself in as many ways as is possible, hardcopy media formats, such as CD’s and vinyl are still being produced, sold and otherwise distributed, though at lesser rates than in previous years.
Being the concummate professional, while doing wonders for your professional career, can be a little bland. First off, let’s take a look at the meaning of the world.
I’ve witnessed friends take a shot in the dark down the promotional route with 100% of them moving onto other professions, but once in a while you meet an individual who defied the statistics.
If you’re an independent artist, let’s face it; unless you have a full-time booking agent and a strong marketing team behind you, you are in charge of sales and marketing.
Even if you’ve specifically been told that you’re going to be interviewed about your new EP for a local and familiar piece of press, don’t believe it.
A band that’s absolutely huge in one place might be completely unheard of twenty miles away, but that’s an untapped market with unlimited potential that you need to get yourself into if you want to draw wider attention.
