Over and over I hear from musicians who either can’t grasp the business side of their careers, don’t want to learn and implement it, or just don’t have the time to take on more responsibilities outside of writing, recording and performing. The good news is that there is help!
As an independent musician, you are the person responsible for marketing your CDs to your fans. This can take a lot of time and energy, but if you work smarter, you may be able to maximize your efforts so you don’t have to spend all your time trying to get those CDs sold.
So you’ve got the perfect song written, recorded and ready to launch to the world. The only thing that’s missing is you! There are thousands of artists making great music, but what really makes a band stand out is the band themselves.
At this point in the articles, we’ve established a project, written a few songs, got some cool words to sing (if that’s what we’re into), and we’re ready to rock, right? Hold on, soldier! We need some gigs, fans, and downloads.
Some artists work tirelessly to book themselves in all kinds of venues. Others have developed enough of a following that they are now in demand and the venues come knocking on their door. But there is also a 3rd kind of artist…
Many bands simply will not function without a manager. The creative aspect of being in a band can be divisive enough, without throwing in managerial responsibilities as well. However, many bands turn to professional management too early.
