MicControl.com will begin a week long interview series entitled ‘Branded Music’. This 5-part series will spotlight some of the new music industry’s most influential thought-leaders, dissecting the success of their own brands in order to share some powerful insights with the emerging music community.
The biggest thing that you, as an independent artist or musician, can do to for your own career is to find a way to set yourself apart from the pack.
“A branded Slayer pinball, really?” This was my initial reaction on the news about a new iPhone / iPad game from the heavy metal titans. A smile of satisfaction on my face has been replacing a sceptical mime while I was watching the game trailer.
Last week I was interviewed by MicControl’s Jonathan Ostrow for his “Blogging Side Of Music” interview series, we spoke about the strategies for establishing direction and engagement within a music blog and blogging in general.
I’ll give you 2 great examples by comparing two rock bands I know. I’ll show you how one of these bands totally packed their next several shows and the other band missed their opportunity to do the same by making a critical mistake.
It’s not only about getting ‘new’ people to come and see your band, but even most of your own friends and fans typically don’t come to your live shows regularly which is making it harder to get bigger and better gigs and make more money.
