social media

TikTok, Genre Blending and Niche: Music Marketing Trends to Watch Out for in 2022

The year 2022 promises to be an exciting one for the music industry especially how it’s reflected in streaming and social media platforms. Let’s unpack a hefty report from the music research and analytics platform Viberate, which used over a trillion data points across multiple channels.

Beginner’s Guide to Promoting Your Music on YouTube in 2020

In the world of entertainment, YouTube has become one of the most innovative platforms for an
individual to make a living off of. Some of the top earners made over $20 million in 2020 and the
platform is expected to continue to rise in popularity.

MGT154: On Raising 30k Through A Crowdfunding Campaign – The Portnoy Brothers

The Portnoy Brothers share it all about the their new album called No Complaints, and how they successfully raised over $30,000 in an IndieGoGo campaign to fund the record.

MGT150: The Unreasonable Way To Market Your Music – Matt Bacon

The Dropout Media founder shows how musicians can create content at scale, and why an “unreasonably” aggressive approach to marketing will get you a long way.

MGT144: Meet Beatchain, a One-Stop Platform for Indie Artist’s Marketing Needs – Steve Jones

Steve goes over Beatchain’s features, from distribution and collecting all the artist’s online data in one spot, to advising artists on creating engaging content for their audience.

Marketing Tips For Music Artists on the Road

Going on the road as a music artist is an exciting, busy, and even exhausting experience. You’ll be playing a lot and may have other obligations, too, like album signings or meet-and-greets. It’s a lot to juggle, and it’s easy for your marketing efforts to get pushed to the side during this busy time.