Apple’s Search Engine

IIn today’s technology age three names come to mind. Those are Facebook, Apple, and Google. All three are powerhouse companies with an enormous amount of users in various countries. Whilst they all cater to different desires, they all have one common thing in mind: dominance.

Facebook, the largest social network; Google, the best search engine; and Apple, the best technology for tablets, phones, and music players. All three are learning from each other, and, whether they like to admit it or not, are in direct competition with each other. Facebook and Google have battled to become the Internet” as we know it for some time. And, under the radar, Google has come out with the Chromebook, while both Facebook and Google have launched successful application platforms to compete with Apple. So, what is next for these companies?

For Apple there are some interesting routes available. The company already has an advantage in having the means to offer web browsing. This is something Facebook does not have at all, while Google has had moderate success with the Chromebook and the Google phone. Still, these companies are nowhere near Apple in terms of users and design. This is why Google is trying to make computers that have the sole functionality of the Internet. This means that all of your apps, programs, files, etc are online. Apple better pay attention to this unless they want to be uprooted, especially with Steve Jobs’ recent resignation. Google and Facebook have a way integrating everything into one, and if Apple is not careful it could find the future passing them by.

Apple

So what can Apple do? For Apple at this point one thing, and one thing only makes sense, and that it to offer a search engine. In case I lost you here, just bear with me. With recent firing of Yahoo‘s CEO, I had a spark of an idea. Firstly, why did Yahoo fail? I think due to the fact that their website looks like a news site other than a search engine. Secondly, how could someone turn Yahoo around? I instantly thought of Apple. Yahoo is worth around $15-20 billion. Apple is sitting on third quarter profits of $7.31 billion and stocks are selling around $399 per share. This is a great time to expand the company’s capacities by revamping Yahoo. Of course Apple would drastically change Yahoo, probably by renaming the company’s famous search engine, but we’ll leave that task to the marketing experts.

The really interesting thing is thinking about what Apple could do with a great search engine. Applying Apple’s finishing touch to what Yahoo already has in place could be an amazing thing for the Internet, not to mention the millions of Apple users turning away from Google. What a thought, right? Applications could be infused with your search home page. Your Apple ID could be an Apple email address, and everything would be done in Apple style; which is what all of us Mac heads love.

As far-fetched as this idea may sound, it is something that could viably happen in the future. It may never involve acquisition of another search engine, but, as long as the competition is present, we can assume Apple, Google, and Facebook will be fighting for tech domination. If Google continues to push Chromebooks and Google phones while trying to take a bite out of Apple, then don’t be surprised if Apple fires shots back. I can’t wait to see the future and what the big three have to offer; it will be quite a ride.

This article was written by Thomas Rudy. Thomas is an Apple product enthusiast, music lover, and freelance web designer. He currently works with www.inetzeal.com, providing White Hat SEO link building services.