If you’re a young artist who’s new on the scene, you won’t be able to make it anywhere in the music world if you can’t draw people to your shows and performances. For many younger artists, Facebook events are primarily the way they bring people out to such showcases.

Nathan Hanks is a Founder and CEO of Music Audience Exchange (MAX), a platform for brands to reach their target audiences through “breakthrough” artists, who have growing and loyal fanbases yet who may not be the top-selling acts yet.

Danny Turner, a Global SVP of Creative Programming at Mood Media who also helped launch XM Satellite Radio, explains how he and his team of 65 music curators design custom playlists for some of the biggest brands.

Here’s who to reach out to, how, and when once your campaign is live.

Whereas most people would register for their crowdfunding platform as their first step, I prefer to come in with all of the critical elements.

Before you go sign up for Kickstarter, GoFundMe, IndieGoGo or whatever platform you will use, write your story.