Ari shares what’s new in the second edition of his best-selling “How To Make It in the New Music Business” book, and provides numerous examples of indie artists who have built successful music careers.

Going on the road as a music artist is an exciting, busy, and even exhausting experience. You’ll be playing a lot and may have other obligations, too, like album signings or meet-and-greets. It’s a lot to juggle, and it’s easy for your marketing efforts to get pushed to the side during this busy time.

San Diego-based singer-songwriter Steve Welty talks on finding your “genius zone,” collaborating with other songwriters, delegating work, becoming comfortable with showing up on socials, and more.

Bif Naked, the “Princess of Punk”, talks about social media, activism, vulnerability, veganism, embracing limitations, straight edge being a true representation of the DIY ethic, and a lot more.

From avoiding companies who offer “guaranteed” streams and the differences between third-party and Spotify playlists to how the platform’s algorithm works, and why music will soon be mostly curated by robots.

The founder of Single Music, a Shopify app tailored for the music industry, talks on what Direct To Fan means today, the importance of great design in ecommerce, and how major artists increase “scans” on Billboard charts through their stores.