Never Miss A Live Opportunity To Promote Your Band

WWhen music artists approach Dotted Music for advice, they very often enunciate the different forms of the same question: how do I promote my band? That’s a perfectly valid question, but most of the time, up-and-coming bands fail to ask a question even more fundamental than that: when do I promote my band? The answer is a mixture of sheer simplicity and subtlety. In fact, it’s something of a non-answer: never miss an opportunity to promote your band. You haven’t got a hope in this business without developing and, sometimes, even imposing, your persona on your fans.

The Bots

Some of the bands who talk to us prefer to go even more basic than that: which opportunities are most important to my band? That’s difficult, and in the age of digital music, I’d say that a band’s artwork needs to be designed with powerful screen displays in mind. However, there is one area which is even more fundamental than this: on stage. It is a crime to miss this opportunity to separate yourself from your competitors. Sure, bands are forever thanking each other for unwavering support, that guest vocal slot, or that time that band’s bassist helped out because your band’s bassist was having a breakdown, but they are still competing for each other’s audience. Take The Bots, featuring two teenage brothers from LA. These guys came to Europe with Tenacious D way back in June, but with their almost viral personalities and awesome awareness on-stage, even crowd surfing and throwing T-shirts to the audience, they made the best case yet for investing in quality logo products.

A few months later, the band is playing their own tour across Europe. Sure, they don’t draw crowds quite like Tenacious D’s, but you can be damn sure that people who saw them open for Tenacious D will remember them as if the gig was yesterday. They set a real impression in the best possible setting: on stage and live, where music is supposed to be performed.