MGT09: Musicians Should Focus On Sales – Leena Sowambur
LLeena Sowambur, an established music business professional and a founder of Positively Music, has talked to We Spin’s Andrew Apanov about marketing, investment, and sales. Mostly about the latter, and Leena explained why a musical act should never underestimate the importance of sales.
In this podcast episode, you will also hear insights on getting funding in the UK and beyond, and learn why it’s the best time to grow your creative project as a business.
Leena Sowambur
Some of the topics covered in the conversation:
- Differences between traditional and current online marketing.
- The power of data in marketing.
- Why it’s a great time to grow a creative business.
- Where to look for grants and funding from governments and organisations.
- Looking into other territories (e.g. the UK is welcoming creative projects from other countries).
- How to be eligible for a grant.
- Why you may not need an investment yet, and what to do before you look for an investment.
- What “sales” for musicians mean.
- “There have always been a focus on a fan.”
- What is a brand?
- Getting marketing inspiration from major labels and non-musical companies and campaigns.
Listen to the episode below:
Find out more about Music Growth Talks at musicgrowthtalks.com. Subscribe to the podcast on iTunes, or by searching “Music Growth Talks” in your favorite podcast app. If you don’t have one, we recommend Pocket Casts.
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