Influence And Responsibility

AAs an artist who performs in public, you want people to pay attention to you. That’s how they become fans. But in chasing this, whether you realize it or not, you put yourself in a position of influence. You are the man or woman on stage who is telling the audience how to think, feel, communicate with each other etc. And when people enjoy what you do, they want to know more. They follow you online. They want to know more about you so they tune in when you’re being interviewed somewhere. They buy your music, giving you another chance to reinforce what you want them to think or feel.

The truth is, the more popular you get, even in your local town, the more influence you have over others. It is my opinion that it is each and every artist’s sacred duty to insure, to the best of their ability, that they are using this influence responsibly and not abusing it.

Here are some ways that you are influencing others that you may or not be aware of. As you go through the list, take an internal look at the way you personally influence the people mentioned. Then make any changes you feel necessary to insure that you are a good influence and not a bad one.

Your Music

Your lyrics and your music can both have deep emotional affects on listeners. Are their lives a little bit better, brighter, more optimistic, and happier for listening, or are you leading them into a deep, dark, sad place from which there is not return? You can certainly sing songs about loneliness and despair, but if that is all you sing about, you can bring people down who are normally upbeat and vibrant.

Online

Visitors to your website are searching for someone they can connect with at some level. If they connect with you, they immediately focus on the things you say and do,the clothes you wear etc. You are the leader,and they are your followers!

Visitors and fans on your social network sites are reading everything you write and passing it on to their friends. Be careful what you say because even a slight flip remark can start a landslide. Anything you say online can easily reach the eyes and ears of people who the remark was definitely not intended for! Also, anything you say or write can be taken out of context, or taken way too literally.

What you say in your blog can have a lot of impact on others. Your readers want to know your opinions on things like the gear you use. If you like it, they will buy it as well. The same goes for issues. Some of your fans will take your side in an issue simply because they believe in you.

In the industry

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You obviously have influence over your band members, especially if you are the band leader. They are looking to you for guidance. They are counting on you to make the right decisions regarding their careers as well as your own. They have put their faith in you that you will be able to pay them,pay them fairly and pay them on time. If you treat them well,they will do the same when they are the ones in control. But if you make their lives miserable,they might not be strong enough to keep quiet,or to not take it out on other people. And if they aspire to be in your position someday,they just might copy everything you did to get there,and everything you are doing now to get ahead.

You directly affect your manager in several very important ways. First, he or she is working hard to get you to where you want to be in your career. Be solid in your direction so he has a clear path. Secondly, he (or she) is talking you up everywhere to help you get ahead. Doing something foolish that destroys the good will that he has built up for you can not only damage your reputation, but ravage his as well! He depends on you to come through with the promises that he has made about you! He also depends on you for his paycheck.

Every time your booking agent gets you a gig, he puts his reputation on the line. If you (or someone in your band) messes up, his head is on the chopping block right next to yours. I had a major artist hat I booked and managed treat me so badly that I quit the music business for 15 years!

You get a street team because you have friends, family and fans that believe in you. They are willing to be your marketing team because they love you, what you do and what you stand for. They would be embarrassed and incredibly disappointed if they helped turn their friends (as well as strangers) into fans only to have you not meet their basic expectations.

In the press

What you say in interviews, whether it is written, on the radio, on TV or in any other medium can reach millions of people quickly. And once again, it will be heard or seen by people of all ages, backgrounds, ethnicities, religious beliefs etc. People don’t only want to like you,they want to believe what you say and have faith in you. That is why they buy your records without ever having heard it. You can change people’s perception of you,and of other ‘celebrities’ in an instant by violating that trust.

How you dress, regardless of where you are,influences the buying decisions of anyone who sees you. If you’ve got a hot new outfit, especially if it is tailor-made and not off the shelf,others are going to want it. And if you wear something that looks ridiculous or out of place (such as the proverbial cowboy hat when you’re trying to appear country), you not only hurt your own reputation, you can damage the brand’s reputation as well.

How you are portrayed in your own ads or ads for other products leaves a lasting impression on your fans and on the public. The products you endorse should also be a great fit and a product you feel good about recommending. Once again you are influencing buying decisions. Use that power wisely.

Fans

Your fans love you. They want to get to know as much about you as they can. They will wear what you wear, read what you read, watch the movies you watch and more just to feel closer to you and to get a better understanding of whom you are. What kind of path are you leading them down?

Remember, the world is watching you. Be someone that they can be proud of, and you will have a long and prosperous career!

© 2011 Vinny Ribas. Read the full article with more provocative thoughts at IndieConnectMagazine.